This Way is the new magazine created by Sunday for Toyota GB – but it’s much more than a print title. There’s also a website and an iPad app, and the latest issue is now live at magazine.toyota.co.uk and available to download from the Apple app store.
There’s the smart thinking and sleek design at the heart of the all-new Toyota Auris to discover, and readers can find out how the seven-seat Prius+ helped three parents on their school runs for a week. We also present the Best of British – our pick of the most curious and determined people who have brought their innovations to life.
It all shows how brand stories can be weaved in to lively and compelling content – regardless of platform – through great writing, beautiful photography, brilliant illustration and high-quality video.
And it’s effective. The last issue of This Way produced superb statistics – more than 85% of readers browsed half or more of the online issue. And what’s more, 40% of iPad users spent between 30 minutes and an hour reading the magazine – an impressive amount of time for them to be engaged with Toyota’s brand.