Marketing - Publishing Agency of the year
Discover (Westfield London)
Westfield London is the ultimate shopping experience. Producing an inspirational guide to showcase the centre’s vast retail and dining offering was the ultimate challenge. From Miu Miu and Prada to muffins and pizzas, it’s all there: a bijou booklet designed to keep. Our challenge was to convey a huge quantity of information in a publication that looks and feels completely different, a true brand-in-the-hand. Our start was the format – practical and unusual. To that we added a strong design structure, simple typography, elegant illustrations and crisp copy.
Results: Shortlisted
for Best Brochure
(APA Awards 2009).
Editor: Lucy Ryan
