Marketing - Publishing Agency of the Year Finalist
Westfield Kids Club (Westfield London)
For the launch of the Westfield Kids club, a scheme offering benefits for customers’ children, we were asked to develop a brand identity, a suite
of images and a range of collateral. Balloons, badges and bags (amongst other things) adorned with brightly coloured animals followed. Created
by illustrator Sean Sims, the Westfield Kids kritters can be recoloured
and scaled to work at any size, on anything from email newsletters to huge hoardings.
Results: Six months after launch, Westfield London had over 5,000 signed up Kids Club members.
Editorial & Creative Director:
Matt Beaven
