Marketing - Publishing Agency of the year
Exchange (Western Union)
Exchange is a monthly communication, distributed to the 5,000-strong Western Union agent network. For many of the recipients English is not their first language, so the copy style has to be simple to read without being patronising. The design supports a lively, entertaining and informative editorial approach.
Insight: We went to Sweden and back in a day, and all in the name of money transfer. There was no mention of ABBA.
Editor: Ben Whittacker-Cook
