Marketing - Publishing Agency of the year
Discover (Toyota)
Discover is neither a magazine or a newsletter – it’s a brand-in-the-hand. Mailed out to potential buyers several times in the year after an initial brochure request, it’s designed to generate genuine excitement about the Toyota brand. Each edition is themed around a different brand attribute, such as quality, innovation, safety and efficiency, so that over the course of 12 months each recipient has a chance to discover what an exciting and compelling choice Toyota is.
Editor: Oliver Parsons
