Marketing - Publishing Agency of the year
Today Tomorrow (Toyota)
Today Tomorrow is the magazine for Toyota GB, mailing to 320,000 customers. Every issue is about building the Toyota experience with real-life stories of unbelievable reliability, the latest new vehicles and unique insights into the brand. Toyota owners love their cars, but not in
a Top Gear kind of way, so we’ve created an editorial framework that’s about as different from the established automotive norm as possible.
Based on the results, customer feedback and what our clients are telling us, it’s a big success.
Insight: 91% recall of the magazine, with 47% advocacy. Winner of APA Most Effective Automotive Magazine 2007.
Editor: Oliver Parsons
