When Johnnie Boden asked Sunday to come up with something special for his customers we threw the rule book out of the window. It was the perfect opportunity for one of Britain’s biggest brands to be bold and different, to surprise and entertain whilst showing both the competition and loyal customers that Boden still knows how to blaze the trail.
A Thousand Little Things by Boden and You is the result. Thanks to contributions from leading journalists, the hottest illustrators and Boden customers and staff, the book is a joyous celebration of Britishness at its best. With not a product or price
point in sight and tongue firmly
in cheek, each spread is playful
and fresh and crafted to raise
a smile. Quite simply,
A Thousand Little Things is a
lovely treat to dip in to, dip out
of and keep.