Marketing - Publishing Agency of the year
PetPeople (Allianz)
PetPeople is mailed bi-annually to over 600,000 policyholders, vets, breeders and charities on behalf of leading pet insurer Petplan. Pet insurance has exploded over the past decade, making it even more important for Petplan to differentiate itself by emphasising its core brand strengths of expertise and passion. And that’s what every issue is about – expert, entertaining and imaginatively executed stories that customers will remember well after they’ve put the magazine down.
Results: 71% say the magazine makes them feel more valued. Shortlisted for Best Finance Title
(APA Awards 2009).
Editor: Oliver Parsons
