Marketing - Publishing Agency of the year
Paces (Allianz)
Paces is the magazine for customers of Petplan Equine, mailing to 53,000 policyholders twice a year. These customers are already likely to be avid readers of the consumer equine press, so our challenge was to create something different, with a strong design-led ethos and an editorial agenda that is as much about the pleasure of horse ownership as technique and practical advice.
Editor: Oliver Parsons
