Marketing - Publishing Agency of the year
Baby & Me Club (Mothercare)
Mothercare ‘Baby & Me’ is a new loyalty club from one of Britain’s most trusted retailers, open to all new and expectant parents. We have produced an integrated campaign including booklets and a microsite, offering support, information and practical buying guides to help during the most exciting (and daunting) times of pregnancy and early parenthood. Baby & Me enables parents-to-be to make the right product choices, whatever their budget, while offering them authoritative but friendly advice on caring for themselves and their baby.
Insight: Target registration of
250,000 pregnant members
in year one.
Editor: Vicki Brookes
