Marketing - Publishing Agency of the year
Siemens
Our brief was to create an engaging screensaver built around Siemens’ six core values. We explored a number of visual routes before developing the final design concept. The screensaver focuses on each core value – Confidence, Excellence, Transparency, Empathy, Responsibility and Integrity – one at a time, at random. A brief explanation of each value and a statement, such as ‘I’m Confident’, is displayed in a handwritten script to reinforce how the value applies to every individual.
Results: The screensaver proved popular with management and staff.
