Marketing - Publishing Agency of the year
Barmy Army
The official website is critical to the Barmy Army’s success, providing a shopfront for membership, ticket and merchandising sales, plus an online community. One of the critical challenges with the site was to reflect the new level of professionalism that the organisation had adopted, but in a way that would not alienate an already large and passionate fan base.
Insight: The team created a more flexible branding framework which made the Barmy Army imagery and marketing collateral more distinct and professional.
