March was the ‘Learning’ issue of Modus magazine. So, with a nod to the school chalkboard, I commissioned the very talented Belgian design studio Coming Soon to chalk the cover – masthead and all. I didn’t want it to feel like scruffy teachers’ scribble, but more like contemporary handcrafted type, without too many swirls and flourishes.
To make sure the small text was big enough to read, they chalked it sideways, on a 7m x 3m board, and then photographed it. The team where also kind enough to shoot this beautiful stop-frame movie – thanks.
To see the final cover click here