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	<title>Cakebook &#187; design</title>
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	<link>http://www.sundaypublishing.com/cakebook</link>
	<description>Our latest news... And where we think, play and bake</description>
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		<title>Sunday Publishing work singled out by Creative Review</title>
		<link>http://www.sundaypublishing.com/cakebook/sunday-publishing-work-singled-out-by-creative-review/</link>
		<comments>http://www.sundaypublishing.com/cakebook/sunday-publishing-work-singled-out-by-creative-review/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 13:54:45 +0000</pubDate>
		<dc:creator>Ollie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[magazines]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Today Tomorrow]]></category>
		<category><![CDATA[Toyota]]></category>

		<guid isPermaLink="false">http://www.sundaypublishing.com/cakebook/?p=321</guid>
		<description><![CDATA[Each year, leading UK mag Creative Review’s Illustration Annual showcases the very best work by illustrators. And we’re chuffed to bits that this year they’ve included one of our stories from Today Tomorrow, the customer magazine that we publish for &#8230; <a href="http://www.sundaypublishing.com/cakebook/sunday-publishing-work-singled-out-by-creative-review/">Continue reading </a>]]></description>
			<content:encoded><![CDATA[<p><img class="alignnone size-full wp-image-361" title="TT37_Future_1" src="http://www.sundaypublishing.com/cakebook/wp-content/uploads/2010/07/TT37_Future_14.jpg" alt="TT37_Future_1" width="514" height="330" /></p>
<p>Each year, leading UK mag Creative Review’s Illustration Annual  showcases the very best work by illustrators. And we’re chuffed to bits  that this year they’ve included one of our stories from Today Tomorrow,  the customer magazine that we publish for Toyota.</p>
<p>The story entitled “A Day In The Life… 2109-Style” looked ahead 100  years to a typical day-in-the-life. The piece weaves together the  technological innovations that we could be using on a day to day basis –  some from Toyota, some from other companies.</p>
<p>We went for a comic-strip approach, and persuaded the quite fantastic  Tavis Coburn to create the look. <span style="font-family: Arial;"><span style="font-size: 14px;"><em> </em><em> </em></span></span></p>
<p><span style="font-family: Arial;"><span style="font-size: 14px;"><em>Tavis Coburn’s site is: www.taviscoburn.com</em></span></span></p>
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		<title>How simplicity always wins out</title>
		<link>http://www.sundaypublishing.com/cakebook/how-simplicity-wins-out/</link>
		<comments>http://www.sundaypublishing.com/cakebook/how-simplicity-wins-out/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 09:01:44 +0000</pubDate>
		<dc:creator>Matt_B</dc:creator>
				<category><![CDATA[Think]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Futura]]></category>
		<category><![CDATA[magazines]]></category>

		<guid isPermaLink="false">http://www.sundaypublishing.com/cakebook/?p=191</guid>
		<description><![CDATA[It&#8217;s always exciting when a magazine breaks the mould. Fantastic Man did it three years ago when designer Jop van Bennekom and journalist Gert Jonkers set out to reinvent ‘the gentleman’s style journal’. The title’s minimalist design and fresh take &#8230; <a href="http://www.sundaypublishing.com/cakebook/how-simplicity-wins-out/">Continue reading </a>]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-202" title="gentlewoman_1_ready" src="http://www.sundaypublishing.com/cakebook/wp-content/uploads/2010/04/gentlewoman_1_ready.jpg" alt="gentlewoman_1_ready" width="514" height="386" /></p>
<p>It&#8217;s always exciting when a magazine breaks the mould. Fantastic Man did it three years ago when designer Jop van Bennekom and journalist Gert Jonkers set out to reinvent ‘the gentleman’s style journal’. The title’s minimalist design and fresh take on fashion photography – a knowing, arch style – had an immediate effect on the rest of the men&#8217;s magazine market.</p>
<p><span id="more-191"></span></p>
<p>Its sister publication, the recently launched The Gentlewoman, looks set to have the same impact.</p>
<p>Ok, it shares the format of most other women&#8217;s magazines, but here the similarities end. The cover has a black and white portrait of Phoebe Philo (Creative Director at Céline) framed within a ‘nude’ colour background; the masthead is all lowercase Futura (expect another revival of this 20’s font shortly) and the paper has a highly tactile mottled texture. And, bar furniture and one discreet coverline, that&#8217;s it.</p>
<p><img class="aligncenter size-full wp-image-204" title="gentlewoman_2-ready" src="http://www.sundaypublishing.com/cakebook/wp-content/uploads/2010/04/gentlewoman_2-ready.jpg" alt="gentlewoman_2-ready" width="514" height="386" /></p>
<p>Inside, the design style is deceptively simple – understated, elegant, open, orderly and effortlessly authoritative. Colour is used sparingly – it’s largely black and white, but with the odd dash of block colour to mark out key stories and the three editorial sections. Imagery is challenging and used in challenging ways: tall and small models with heads cropped star in one of the main fashion stories; a series of abstract marine shots introduce a feature on ocean swimmer Lynne Cox; six pages of the backs of heads hold together a feature on ‘up-dos’… The text paper is gloss – conventional, maybe, but it contrasts nicely with the cover and an uncoated reference section in the centre.</p>
<p>The magazine’s editor in chief, Penny Martin, says the magazine is ‘about modernity and women that are just fantastic.’ It ditches celebrity for ‘women who live extraordinary lives’. What a breath of fresh air.</p>
<p><img class="aligncenter size-full wp-image-206" title="gentlewoman_3_ready" src="http://www.sundaypublishing.com/cakebook/wp-content/uploads/2010/04/gentlewoman_3_ready1.jpg" alt="gentlewoman_3_ready" width="514" height="386" /></p>
<p>From its cover style to editorial platform, The Gentlewoman provides a stark contrast to any other women’s title. It’s dared to be different and deserves to succeed.</p>
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